HP Labs India

HP targets India, non-Western markets with new technology

Business Journal
April 07, 2006

Hewlett-Packard Co. unveiled a number of products Thursday it is working on aimed specifically at expanding its market in India and other non-Western markets.

Technology that HP Labs India is working on include a "gesture keyboard" with a stylus and tablet component that makes it easier to enter characters from two of India's national languages; pen-based solutions for filling out forms that use devices with digital ink; print-supplemented television broadcasts; multimedia education centers with on-demand programming in learning institutions; and secure paper documents that incorporate digital signatures which can be printed on sensitive documents.


HP Labs India was established in Bangalore by Palo Alto-based HP (NASDAQ:HPQ) four years ago to work on technologies unique to the needs of India's society.

The technologies also address needs of markets in China, Russia and Brazil, and are focused on non-Western languages, their infrastructures and indigenous customs.

One reason that HP is developing such technologies is that its markets are growing faster overseas than domestically. U.S. revenue grew less than 5 percent between 2003 and 2005. It grew by more than 28 percent in non-US countries.


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