Giordano Beretta

Biography

Giordano Bruno Beretta received his doctorate in computer science from the Swiss Federal Institute of Technology, Zürich, in 1984 and joined Xerox PARC that year. For his pioneering work in color imaging he received the 1989 Xerox Corporate Research Group Achievement Award. This work included color visualization algorithms for custom VLSI layout, a complete industrial strength color management system (leveraged on research by Mik Lamming , Warren 'Dusty' Rhodes, Maureen Stone , and Doug Wyatt) that was incorporated in products sold to the federal government (collaboration with Tim Diebert ), and a suite of color selection tools that allowed non-experts to design color palettes of high esthetical quality (these tools were used by industrial designers for Xerox products).

In 1990 he moved on to Canon, where he was involved mainly in strategic planning and intellectual property management, while exercising his technical skills as Canon's Technical Advisor for Color. Under the motto 'quality color for the masses' he was instrumental for Canon's venture in low-cost color bubble jet printing, color scanning, and digital video (with Peter Schnorf). He led the Patent Committee (yielding among others a portfolio of patents crucial for commercial distributed color printing), evaluated acquisition targets, and worried about the NeXT investment.

From 1994 he has been with the Laboratories at Hewlett-Packard, where under the sequential guidance of several eminent supervisors he contributed to myriad projects, mostly related to color imaging or printing. He currently works on document typing in the Printing and Content Delivery Lab led by Eric Hanson (Lab Director).

In the past, his skills as a speculative designer  had translated into a number of patents and articles  in numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science, and image communication & encoding. In the mid-1990s he was a thought leader in developing a common understanding of the Internet's impact on publishing, which led to Digital Publishing. More recently, at EI 2001, with Neil Gunther  he was instrumental in developing a benchmarking methodology for contents based image retrieval (CBIR) algorithms over the Internet. In addition to courses on color science and MPEG-21, in collaboration with Robert Buckley  he was teaching successful short courses on Color Imaging on the Internet at IS&T and SPIE conferences. He gave numerous presentations in Australia, Austria, Canada, Italy, Japan, Mexico, Switzerland, and the USA. He is a contributor to the Mostly Color Channel.

A strong believer in the social role of synergies and emergent properties, he was a tireless promoter of young scientists and engineers, helping them in their first professional steps. He had organized successful sessions on color science (NIP in Yokohama and Hilton Head), conferences on color and Internet imaging (EI in San Jose and Europto in Zürich), and co-chaired the EI 2000 (with John J. McCann ) and EI 2004 (with Robert L. Stevenson ) symposia.

Recently he had fulfilled leadership roles and had participated in governance bodies for governmental entities and professional societies in Italy, Japan, Switzerland and the U.S.A. In these bodies he had promoted scientific excellence in areas of major strategic importance for the future of research, economy and society. He had devoted particular attention to ethical behavior and the advancement of women in research.

Giordano Beretta is a member of AAAS , IS&T , ISCC , SMS , SPIE , and recipient of the IS&T Service Award in 1998, IS&T Senior Membership Award in 2000, IS&T Fellow Award in 2001, SPIE Fellow Award in 2002, and Raymond C. Bowman Award in 2009. His Erdös number  is 4, via Amnon Barak, Franco Preparata, Jürg Nievergelt; Dirac number : 3, via Christie Jayaratnam Eliezer, Neil J. Gunther.

Research interests

Document ecosystems, color science

Awards

2009 Raymond C. Bowman Award (IS&T)
2002 Fellow of the SPIE
2001 Fellow of the IS&T
2000 Senior member of the IS&T
1999 From HP Corporate Management, STARS Award
1998 IS&T Service Award for contributions to Photonics and Europto symposia
1989 From Corporate Research Group for work on the Xerox Color Encoding Standard

Publications

1. D. L. Boiko, N. J. Gunther, M. Sergio, C. Niclass, G. B. Beretta and E. Charbon, 'Experiments supporting the concept of a g[sup (2)]-camera,' in Quantum Communications and Quantum Imaging VI Y. S. Ronald E. Meyers, Keith S. Deacon, Ed., pp. 709216-709210, SPIE, San Diego, CA, USA (2008).
2. G. B. Beretta and N. Moroney, 'Cognitive Aspects of Color,' p. 26, HP Laboratories (2008).
3. S. Zuffi, P. Scala, C. Brambilla and G. B. Beretta, 'Web-based versus controlled environment psychophysics experiments,' in Image Quality and System Performance IV, SPIE, San Jose (2007).
4. J. Sang, Henry W., C. A. Untulis, G. B. Beretta and S. H. Clearwater, 'Apparatus and method for market-based document layout selection,' Hewlett-Packard Development Company, L.P. (Houston, TX), U.S.A. (2007).
5. G. B. Beretta, 'Adaptive color artwork,' in Color Imaging XII: Processing, Hardcopy, and Applications, SPIE, San Jose (2007).
6. S. Zuffi, G. B. Beretta and C. Brambilla, 'A color selection tool for the readability of textual information on web pages,' in Internet Imaging VII, Proc. SPIE Vol. 6061, San Jose (2006).
7. E. Charbon, N. J. Gunther, D. L. Boiko and G. B. Beretta, 'Design Rules for Quantum Imaging Devices: Experimental Progress Using CMOS Single Photon Detectors,' p. 11, HP Laboratories, Palo Alto (2006).
8. E. Charbon, N. J. Gunther, D. L. Boiko and G. B. Beretta, 'Design rules for quantum imaging devices: experimental progress using CMOS single-photon detectors,' in Quantum Communications and Quantum Imaging IV, Proc. SPIE Vol. 6305, San Diego (2006).
9. A. J. Budrys and G. B. Beretta, 'Multi-component iconic representation of file characteristics,' Hewlett-Packard Development Company, L.P., U.S.A. (2006).
10. S. Zuffi, G. B. Beretta and C. Brambilla, 'A color selection tool for the readability of textual information on Web pages,' p. 15, HP Laboratories, Palo Alto (2005).
11. C. W. Saw, H. Chao and G. B. Beretta, 'Cover authoring systems and methods and bookbinding systems incorporating the same,' Hewlett-Packard Development Company, L.P., U.S.A. (2005).
12. N. J. Gunther and G. B. Beretta, 'Towards Practical Design Rules for Quantum Communications and Quantum Imaging Devices,' p. 23, HP Laboratories, Palo Alto (2005).
13. N. J. Gunther and G. B. Beretta, 'Towards practical design rules for quantum communications and quantum imaging devices,' in Quantum Communications and Quantum Imaging III, p. 58930W, Proc. SPIE Vol. 5893, San Diego (2005).
14. G. B. Beretta, 'Pre-flighting variable data print jobs using the Coloroid System,' in The 10th Congress of the International Colour Association J. L. Nieves and J. Hernández-Andrés, Eds., pp. 1231-1234, Granada, Spain (2005).
15. G. B. Beretta, 'Color Aspects of Variable Data Proofing,' in IS&T/SPIE Symposium on Electronic Imaging Science and Technology, Internet Imaging VI, Proc. SPIE Vol. 5670, San José (2005).
16. G. B. Beretta, 'Color Aspects of Variable Data Proofing,' p. 8, HP Laboratories, Palo Alto (2004).
17. G. B. Beretta and R. Schettini, Eds., Special Section on Internet Imaging (2002).
18. J. Bares, G. B. Beretta, R. Eschbach and G. Marcu, Eds., Color Imaging: Device-Independent Color, Color Hard Copy, and Graphic Arts, SPIE (2002).
19. 'Internet Imaging III,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology G. B. Beretta and R. Schettini, Eds., SPIE, San José (2002).
20. N. J. Gunther and G. B. Beretta, 'Benchmark for image retrieval using distributed systems over the Iinternet: BIRDS-I,' in Internet Imaging II, Proc. SPIE Vol. 4311, San José (2001).
21. H. Chao, G. B. Beretta and H. J. Sang, 'PDF Study with Page Elements and Bounding Boxes,' in Document Layout Interpretation and its Applications (DLIA2001), Seattle, Washington USA (2001).
22. G. B. Beretta and R. R. Buckley, 'Trends in color imaging on the Internet,' in AIC Color  '01, 24-29 June 2001, Proc. SPIE Vol. 4421, Rochester (2001).
23. 'Internet Imaging II,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology, 24-26 January   2001 G. B. Beretta and R. Schettini, Eds., San José (2001).
24. N. J. Gunther and G. B. Beretta, 'A Benchmark for Image Retrieval using Distributed Systems over the Internet: BIRDS-I,' in HP Labs Technical Reports, HP Laboratories, Palo Alto (2000).
25. G. B. Beretta and Y. Nonaka, 'House Painting with NCS in the USA,' Atti della Fondazione Giorgio Ronchi LV(1), 93-118 (2000)
26. G. B. Beretta, 'Method and apparatus for adjusting correlated color temperature,' Canon Information Systems, Inc., USA (2000).
27. 'Internet Imaging I,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology, 26-28 January 2000 G. B. Beretta and R. Schettini, Eds., SPIE, San José (2000).
28. K. Konstantinides, V. Bhaskaran and G. B. Beretta, 'Image sharpening in the JPEG domain,' Ieee T Image Process 8(6), 874-878 (1999)
29. G. B. Beretta and Y. Nonaka, 'House Painting with NCS in the USA,' p. 28, HP Laboratories, Palo Alto (1999).
30. G. B. Beretta and R. Eschbach, Eds., Special section on color imaging: Device-independent color, color hardcopy, and graphic arts (1999).
31. G. B. Beretta, V. Bhaskaran, K. Konstantinides and B. K. Natarajan, 'Method for selecting JPEG quantization tables for low bandwidth applications,' Hewlett-Packard Company, USA (1999).
32. G. B. Beretta, 'Low Commitment Spectrophotometer Care,' p. 10, HP Laboratories, Palo Alto (1999).
33. G. B. Beretta, 'Spectrophotometer Calibration and Certification,' p. 80, HP Laboratories, Palo Alto (1999).
34. G. B. Beretta, 'Step by step instructions to use ITD's GA workstation,' p. 43, HP Laboratories, Palo Alto (1999).
35. G. B. Beretta, 'Low Commitment Spectrophotometer Care,' in 68th ISCC Annual Meeting, 5-7 May 1999, Vancouver B.C. (Canada) (1999).
36. G. B. Beretta, 'Dynamic exposure control in single-scan digital input devices,' Hewlett-Packard Company, USA (1999).
37. G. B. Beretta, 'Tristimulus template-type colorimeter,' Canon Information Systems, Inc., USA (1999).
38. G. B. Beretta, Ed., Special Issue: Color Imaging for Digital Publishing (1999).
39. 'Color Imaging: Device-Independent Color, Color Hard Copy, and Graphic Arts IV,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology, 26-29 January 1999 G. B. Beretta and R. Eschbach, Eds., SPIE, San José (1999).
40. J. Tillinghast and G. B. Beretta, 'Structure and navigation for electronic publishing,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology, 28-30 January 1998, pp. 38-45, San José (1998).
41. G. B. Beretta, V. Bhaskaran and K. Konstantinides, 'Text and image sharpening of JPEG compressed images in the frequency domain,' Hewlett-Packard Company, USA (1998).
42. G. B. Beretta, 'Professional portrait studio for amateur digital photography,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology, 28-30 January 1998, pp. 412-418, Proc. SPIE Vol. 3300, San José (1998).
43. G. B. Beretta, 'Compressing images for the Internet,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology, 28-30 January 1998, pp. 405-411, SPIE, San José (1998).
44. G. B. Beretta, 'Method and apparatus for adjusting correlated color temperature,' Canon Information Systems, Inc., USA (1998).
45. 'Color Imaging: Device-Independent Color, Color Hard Copy, and Graphic Arts III,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology, 28-30 January 1998 G. B. Beretta and R. Eschbach, Eds., SPIE, San José (1998).
46. J. Tillinghast and G. B. Beretta, 'Structure and Navigation for Electronic Publishing,' p. 12, HP Laboratories, Palo Alto (1997).
47. V. Bhaskaran, K. Konstantinides and G. B. Beretta, 'Text and Image Sharpening of Scanned Images in the JPEG Domain,' in IEEE International Conference on Image Processing (ICIP 97), 26-29 October, 1997, pp. 326-329, IEEE, Santa Barbara (1997).
48. G. B. Beretta, K. Konstantinides, V. Bhaskaran and B. K. Natarajan, 'Perceptually Lossy Compression of Documents,' HP Laboratories, Palo Alto (1997).
49. G. B. Beretta, V. Bhaskaran, K. Konstantinides and B. K. Natarajan, 'Perceptually lossy compression of documents,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology, Human Vision and Electronic Imaging II, pp. 126-133, Proc. SPIE Vol. 3016, San José (1997).
50. G. B. Beretta, V. Bhaskaran, K. Konstantinides and B. K. Natarajan, 'Encoding Color Images for the World Wide Web,' in The 8th Congress of the International Colour Association, 25-30 May 1997, pp. 666-669, Kyoto (Japan) (1997).
51. G. B. Beretta, 'Internet's Impact on Publishing,' HP Laboratories, Palo Alto (1997).
52. G. B. Beretta, 'Dynamic Exposure Control In Color Scanners,' HP Laboratories, Palo Alto (1997).
53. G. B. Beretta, 'Compressing Images for the Internet,' p. 10, HP Laboratories, Palo Alto (1997).
54. G. B. Beretta, 'Professional portrait studio for amateur digital photography,' p. 10, HP Laboratories, Palo Alto (1997).
55. G. B. Beretta, 'Dynamic exposure control in color scanners,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology, pp. 76-88, Proc. SPIE Vol. 3018, San José (1997).
56. G. B. Beretta, 'Internet's impact on publishing,' in IS\&T/SPIE Symposium on Electronic Imaging Science and Technology G. B. Beretta and R. Eschbach, Eds., pp. 200-211, Proc. SPIE Vol. 3018, San José (1997).
57. G. B. Beretta, 'Is color appearance matching necessary,' in Recent Progress in Color Science R. Eschbach and K. Brown, Eds., pp. 217-222, Society for Imaging Science and Technology (1997).
58. 'Color Imaging: Device-Independent Color, Color Hard Copy, and Graphic Arts II,' in IS\&T/ SPIE Symposium on Electronic Imaging: Science and Technology, 10-14 February 1997 G. B. Beretta and R. Eschbach, Eds., SPIE, San José (1997).
59. G. B. Beretta, K. Konstantinides, H. J. Lee and A. A. Mutz, 'Image Processing for Color Facsimile (invited),' in World Techno Fair Chiba '96, Chiba (Japan) (1996).
60. G. B. Beretta, V. Bhaskaran, K. Konstantinides, D. T. Lee, H. J. Lee, A. A. Mutz and B. K. Natarajan, 'The Color Facsimile Pipeline,' HP Laboratories, Palo Alto (1996).
61. G. B. Beretta, 'Dynamic Exposure Control,' HP Laboratories, Palo Alto (1996).
62. G. B. Beretta, 'Scanner Considerations for Color Facsimile,' HP Laboratories, Palo Alto (1996).
63. G. B. Beretta, 'Evaluating Whiteness,' HP Laboratories, Palo Alto (1996).
64. G. B. Beretta, 'Method and apparatus for adjusting correlated color temperature,' Canon Information Systems, Inc., USA (1996).
65. G. B. Beretta, 'Correlated color temperature detector,' Canon Information Systems, Inc., USA (1996).
66. G. B. Beretta, 'WWW + Structure = Knowledge,' HP Laboratories, Palo Alto (1996).
67. K. Konstantinides, H. J. Lee, G. B. Beretta and A. A. Mutz, 'A Testbed for Color Imaging and Compression,' in International  Conference on Digital Signal Processing, June 26-28, 1995, Limassol  (Cyprus, Greece) (1995).
68. V. Bhaskaran, G. B. Beretta, K. Konstantinides and B. K. Natarajan, 'Method for Generating JPEG Quantization Tables for Color Facsimile Applications,' HP Laboratories, Palo Alto (1995).
69. G. B. Beretta and M. Lamming, 'Color in the Eighties,' Xerox PARC, Hilton Head (South Carolina, USA) (1995).
70. G. B. Beretta and M. Lamming, 'Color in the Eighties,' Xerox PARC, Palo Alto (1995).
71. G. B. Beretta, K. Konstantinides, D. T. Lee and A. A. Mutz, 'Implementing a Color Facsimile Machine,' in IS\&T's 11th International Congress on Advances in Non-Impact Printing Technologies, October 29 - November 3, 1995, pp. 475-478, IS&T, Hilton Head (1995).
72. G. B. Beretta, E. F. Chan, K. Konstantinides, D. T. Lee, H. J. Lee and A. A. Mutz, 'New Group 3 Color Facsimile Standard: Protocol Testing and Performance,' in Society for Information Display 1995 International Symposium, Seminar, and Exhibition, May  21-26, 1995, SID, Orlando (1995).
73. G. B. Beretta, 'Experience with the new Color Facsimile Standard,' in ISCC 64th Annual Meeting, April 23-25, 1995, pp. 28-36, ISCC, Greensboro (1995).
74. G. B. Beretta, 'Digital Color Printing 1995: A Retrospective from the Trenches,' in IS\&T's 11th International Congress on Advances in Non-Impact Printing Technologies, October 29 - November 3, 1995, pp. 437-440, Hilton Head (1995).
75. G. B. Beretta, 'Graphical user interface for editing a palette of colors,' Xerox Corporation, USA (1995).
76. G. B. Beretta, 'Graphical user interface for controlling color gamut clipping,' Xerox Corporation, USA (1995).
77. V. Bhaskaran, G. B. Beretta and K. Konstantinides, 'Text and Image Sharpening of JPEG Compressed Images in the Frequency Domain,' HP Laboratories, Palo Alto (1994).
78. G. B. Beretta, 'Is color appearance matching necessary,' in Color Hard Copy and Graphic Arts III, Proc. SPIE Vol. 2171, San José (1994).
79. G. B. Beretta, 'Functional color selection system,' Xerox Corporation, USA (1994).
80. G. B. Beretta, 'Some Background Information on Perceptual Color Matching Pertinent to Computer Applications,' Canon Information Systems, Palo Alto (1993).
81. G. B. Beretta, 'Desktop Document Preparation and Color Appearance Modeling,' in IS\&T's 9th International Congress on Advances in Non-Impact Printing Technologies, 4-8 October 1993, IS&T, Pacifico Yokohama (Yokohama, Japan) (1993).
82. G. B. Beretta, 'Reference color selection system,' p. 120, Xerox Corporation, USA (1993).
83. G. B. Beretta, 'Color Appearance in Computer Applications,' Canon Information Systems, Palo Alto (1993).
84. G. B. Beretta, 'The Meaning of White,' in IS\&T's Eighth International Congress on Advances in Non-Impact Printing Technologies, 25-30 October 1992, Williamsburg (1992).
85. G. B. Beretta, 'Method for estimating color gamut mapping on a display device,' Xerox Disclosure Journal 171-174 (1992)
86. G. B. Beretta and M. C. Stone, 'Color Selection,' in Video Session, ACM Conference on Office Information Systems, 25-27 April 1990, Cambridge (Massachusetts, USA) (1990).
87. G. B. Beretta and M. C. Stone, 'Color Selection,' in The 3rd IFIP Conference on Human-Computer Interaction, 27-31 August 1990 I. V. Session, Ed., Cambridge (England, UK) (1990).
88. G. B. Beretta and M. C. Stone, 'Color Selection,' in Issue 55: CHI'90 Technical Video Program -- New Techniques, ACM SIGGRAPH Video Review, Itasca (1990).
89. G. B. Beretta, 'Color Palette Selection Tools,' in SPSE's 43rd Annual Conference, 20-25 May 1990, pp. 94-96, IS&T, Rochester (1990).
90. G. B. Beretta, M. C. Stone and R. Tow, 'The Appearance of a Flamingo,' Xerox PARC, Palo Alto (1989).
91. G. B. Beretta, 'A New Approach to Imaging IC Layout and Schematics,' Xerox PARC, Palo Alto (1988).
92. G. B. Beretta, 'Selecting Colors for Representing VLSI Layout,' Xerox PARC, Palo Alto (1988).
93. G. B. Beretta and A. Meier, 'Scan Converting Polygons Based on Plane-Sweep,' Institut für Informatik, Eidgenössische Technische Hochschule, Zürich (Switzerland) (1986).
94. G. B. Beretta, 'An Implementation of a Plane-Sweep Algorithm on a Personal Computer,' in Abteilung für Informatik, p. 79, ETH, Zürich (1984).
95. G. B. Beretta, H. Burkhard, P. Fink, J. Nievergelt, H. Sugaya, J. Stelovsky, A. Ventura and A. J. Weydert, 'XS-1: An Integrated Interactive System and its Kernel,' in IEEE Proc. 6-th International Conference on Software Engineering, pp. 340-349, Tokyo (Japan) (1982).
96. G. B. Beretta, H. Burkhard, P. Fink, J. Nievergelt, J. Stelovsky, H. Sugaya, A. Ventura and A. J. Weydert, 'XS-1 Graphics Demo,' ETH, Zürich (1982).
97. G. B. Beretta, E. Biagioni, H. Burkhard, P. Fink, J. Nievergelt, J. Stelovsky, H. Sugaya, A. Ventura and A. J. Weydert, 'Man-Machine Communication (invited),' in NOCUS International Meeting, pp. 224-242, NOCUS, Monte Carlo (Monaco) (1982).
98. G. B. Beretta, 'Monte Carlo Estimation of Numerical Stability in Fast Algorithms for Systems of Bilinear Forms,' Information Processing Letters 14(4), 162-167 (1982)
99. G. B. Beretta and J. Nievergelt, 'Scan Conversion Algorithms Revisited,' in International Conference on Research and Trends in Document Processing Systems, pp. 77-80, Lausanne (Switzerland) (1981).
100. G. B. Beretta, 'Ein guter Zufallszahlengenerator,' Output 7(11), 29-32 (1978)

Patents

17

Professional activities

International Society for Optical Engineering (SPIE)
Inter-Society Color Council (ISCC)
Society for Imaging Science and Technology (IS&T)
Swiss Mathematical Society (SMG)
American Association for the Advancement of Science (AAAS)

Downloads