 |
|
|
Personalised Content Service
|
The Personalised Content Service (PCS) takes content and personalises it through user-supplied photos, text, etc., producing output in multiple formats for consumption on multiple platforms. It adds value to existing media by creating, for example, video messages, memorabilia, e-cards and collectibles for personal entertainment, sharing, marketing, etc.
|
 |
|
|
click to enlarge |
|
The prototype focusses on the production of 3D animated films that had
been personalised by the consumer. 3D animation enables more compelling
and diverse content than can be achieved with other means, e.g. 2D,
Flash-based animation. The largest challenge with 3D production is the
rendering stage which produces the final, high-quality, textured and lit
frames. The Utility
Rendering Service provides a cost-effective solution to that problem
so the PCS leverages it to produce the personalised films.
|
The PCS is presented as a web-based application accessible over the
Internet via a standard web browser. Essentially, the user selects the
3D animation movie template they would like to personalize. They are
then invited to provide the appropriate number of photos, messages, etc.
as required by the template and submits them to the service, specifying
the output formats (a simplification of both encoding and resolution),
e.g. high-resolution MPEG-4 for PC playback, 3GP for mobile phone,
low-resolution H.264 for iPod, etc., that they require. The cost to the
consumer depends on the processing time needed to complete production,
e.g. higher-resolution formats cost more than lower-resolution. Our
prototype template requires the consumer to provide a photo and a text
message which are incorporated into the final film. These inputs are
processed during production to generate a film that uses them in ways
only possible with full 3D rendering.
|
click to open |
|
|
