Born to Invent
HP Fellow Profiles: Norm Jouppi

Posted April 8, 2004

hpNOW continues its series of profiles on HP Fellows and Senior Fellows –— the employees who set the standards for technical excellence and drive the direction of technology. HP Fellows and Senior Fellows are nominated by their management teams and approved by the business unit and corporate review boards.

HP Fellow Norm Jouppi never doubted he would be an inventor.

As a fourth grader, Jouppi chose the field of electrical engineering. In sixth grade, he narrowed his focus to computer systems — despite the fact he had never actually used a computer or knew much about them. Within a year, he was fighting off middle school boredom with small inventions, such as embedding a transistor radio in the cover of his French textbook.

Three decades and more than 25 patents later, Jouppi's passion for invention hasn't wavered. The 20-year HP veteran has published more than 90 papers on computer architecture, CAD tools, Very Large Scale Integration (VLSI) design, computer arithmetic, circuits, graphics and multimedia. Primarily a computer systems researcher, Jouppi has also published work in other areas of study including telepresence, audio engineering, and teleoperated robotics.

"For me, it would be boring to work at just one thing all my life with no variation," Jouppi says. "I think it's so much more fun to have a variety of foci."


Accomplished architect

Meet Norm Jouppi

After earning his bachelor's and master's degrees in electrical engineering from Northwestern University, Jouppi attended Stanford University, where he earned his Ph.D. in electrical engineering.

He joined Digital Equipment Corp. in 1984 as a researcher at its Western Research Laboratory, working on advanced RISC and multiprocessor concepts.

"At the time, Digital had a culture like HP's current culture in that it really valued innovation and its people. I found that very attractive," he says.

Today, in addition to his responsibilities at HP Labs, Jouppi is chairman of the Association of Computing Machinery's Special Interest Group on Computer Architecture (ACM SIGARCH), which sponsors a number of conferences and awards.

Jouppi and wife Lili have been married for 17 years and have three sons, ages 12, 10 and two.

Jouppi enjoys learning about space exploration in his spare time, and his car still has the license plate MIPS.

His passion for science dates back to his days in graduate school at Stanford University. While working on his Ph.D. in electrical engineering, Jouppi was the principal designer and one of the chief architects of the famed Stanford MIPS processor project, working under accomplished Professor John Hennessey, who became president of the university in 2000.

"It was an exciting time because this project provided a foundation for many industry projects. We were truly on the leading edge of computer design," Jouppi recalls.

After making a name for himself on the MIPS project and completing his doctoral dissertation on CAD, Jouppi joined Digital Equipment Corp. in 1984, going to work at its Western Research Laboratory in Palo Alto.

There, Jouppi was the chief architect and lead designer of two other major microprocessor designs — the Multi-Titan and BIPS projects. In 1992, the BIPS processor reached the unheard of speed 300MHz — five times faster than Intel's Pentium processor.

In order to harness this processor speed while working with ordinary off-chip memories, Jouppi invented a set of techniques for improved computer memory systems. BIPS significantly improved the performance of its caches by augmenting them with prefetch buffers, which are now used on a wide variety of microprocessors, ranging from Intel's Pentium 4 to IBM Power systems. Two-level exclusive caching, first used in BIPS, is also used today in a number of microprocessors, including AMD's Athlon.

As a result of the world-record power dissipated by BIPS (115 Watts), Jouppi also became a key contributor to the development of heat pipe and thermosiphon-based cooling for microprocessors, which are still used today to cool the world's highest-performance microprocessors.

Jouppi has also remained active in the academic community. For 10 years he was a consulting professor at Stanford, where he taught classes on VLSI design, circuits and computer architecture.


Other interests

For five years, Jouppi also worked on Mutually Immersive Mobile Telepresence, or "BiReality," which is designed to allow users the experience of being in two places at once. To make it work, Jouppi's team created a teleoperated robotic device that carries sets of cameras and microphones that give users up to a 360-degree audio and video experience of the remote location.

Recently, Jouppi has been dividing his time between researching spatial audio conferencing and consulting on the adaptive enterprise.

Spatial audio conferencing recreates the directional sound field at a meeting location for remote attendees. One implementation uses a conference call device attached to a PC sound card through RCA stereo cables. Combined with human perceptual abilities — commonly known as the "cocktail party effect" — spatial audio can help remote attendees hear what is going on when more than one person is speaking at a time and enables speakers far from the device to be heard clearly.

"This technology can provide up to a 13-decibel increase in effective signal-to-noise ratio, giving a very significant increase in intelligibility," Jouppi says, adding that it can also be used for Internet chat, he adds.

"Instead of pounding away at the keyboard in a chat room, spatial audio enables everyone to use microphone headsets and talk just like they are all in one room," he says. "What's cool is that participants can move around the virtual room. You can even go up to a particular person and whisper in their ear for private conversations."

Jouppi believes this technology could become a popular alternative to text-based chat and could help drive HP server and multimedia PC sales.

Spatial audio conferencing will be demonstrated at the upcoming HP Tech Con 2004.


Jouppi's comments on:

Greatest influence on becoming an inventor — "I have engineers on both sides of my family. My father is a mechanical engineer and my mother's side also had engineers."

Impact technology of the future — "All of the advances in biotechnology are very appealing and have great potential. Understanding things at the genetic and protein levels is going to be very important for society. I think we still have a long way to go, but I also think there are some amazing and very important studies going on in that field."

Inventor/scientist you most admire — "Thomas Edison really stands out because he worked on so many different things, such as the light bulb and the phonograph, that were very important in improving people's lives."

Most important invention — "Ten years ago I was granted a patent for a data processing system and method with prefetch buffers, which was named a Compaq Key Patent for 2002. This system is widely used in the industry today."

Most rewarding part of his job — "The real rewarding part is the opportunity to work in lots of different areas with lots of great people."

Advice to parents of children interested in invention — "Give them lots of opportunities to experiment with things. When I was a kid, I had a couple of different electronic kits that you could use to put together 100 different projects. I think it's important to provide kids with toys that encourage thinking, such as erector sets."